Haslemere’s Original Factory Shop has won the Proud of My Store UK-wide competition.

The judges were bowled over by store manager Karen Coombes’ story of pride, passion and trust in her team, rooted in her core belief that stores thrive by placing themselves at the heart of their communities.

Karen joined the Haslemere branch two years ago.

“I’ve always believed we’re the smallest shop with the biggest heart,” said Karen.

“Winning the Proud of My Store award really puts the icing on the cake.

“My team has worked so hard and we’re so excited to be recognised.

“The heart of retail is people – not just the customers you serve, but the people who work in your store. I’m proud to work for a brand that’s allowed me to invest so much time and effort into my team.

“If they thrive, my store thrives, and we can then help our community thrive in turn. Everyone wins.

“As a manager, I strive to motivate my team by example – if I’m positive and upbeat, my team will be too. That ripple effect is incredibly powerful.

“It’s the same when it comes to our charity partners – what is a small gesture to us can have a huge effect in our community.

“As retailers, I believe we have a duty to give back.

“It’s always humbling to see how far a little bit of kindness can go.”

Karen’s store will now go to the ‘Proudest Store 2022’ competition in September.