A HOLIDAY park firm is facing allegations of mis-selling after three adverts suggesting caravans at its Symondstone Farm site in Churt could be bought as permanent homes – in a potential breach of its licence for the site – briefly appeared online last week.

Royale Life hastily removed the ads posted to rightmove.co.uk last Friday, blaming an “administrative error”.

The adverts described the trio of caravans at Frensham Court as “12-month holiday leisure bungalows” and “open all year” – and also offered prospective buyers “full market value paid with Home Exchange scheme”.

The Symondstone Community Action Group, set up by Churt residents opposed to the intensification of the farm’s historic holiday use, believes this represented a breach of the site’s lawful licence and reported its concerns to Trading Standards.

Symondstone Farm in Wishanger Lane has been used as a holiday caravan and camping site since the 1950s.

In 2016 East Hampshire District Council agreed to transfer the caravan site licence to its new owners Countrywide Park Homes Ltd, which in turn sold the site to Royale Life in 2017.

The farm’s 1961 planning permission gives consent for up to 70 caravans for holiday occupation only – and stresses none can be used for permanent living accommodation.

But the new owners have challenged the restrictions, seeking a lawful development certificate for all-year-round residential use.

Royale Life’s latest application for ‘permanent human habitation’ at the site was rejected by East Hampshire District Council in February – but the Fareham-based firm told the Herald this week it had lodged an appeal against the council’s ruling.

Addressing the holiday licence and the adverts, a Royale Life spokesman said: “Because of an administrative error outside our organisation, an incorrect advert regarding our Frensham development briefly appeared on Rightmove.

“This was removed and we apologise for any confusion this may have caused.

“We are still seeking full residential permission for the site and an appeal has been lodged following the council’s recent refusal of our lawful development certificate application.”

A total of 272 members of the public objected to Royale Life’s latest application, with two writing in support.

Concerns focus on the impact of the development on Churt’s lanes and infrastructure, as well as the environment, with the National Trust expressing concerns that sewage from the site could seep into a stream feeding into Frensham Pond.