LIVING up to its new ‘Spend it Well’ advertising slogan, Haslemere M&S introduced 90 minutes free parking for customers this week.

Responding to complaints about car park users being charged a £1 deposit before they used the Lion Green store, a more customer-friendly scheme is now in place.

Store manager Tom Mathews said: “It’s been great getting to know our customers over the last year and hearing their feedback on our products and store.

“The customer is at the heart of everything we do and these changes to our offer are rooted in their comments.

“We understand parking is really important to our customers – especially those doing their weekly shop.

“After consultation with the local community, we are pleased to be able to offer up to 90 minutes free parking to our customers so they can shop at their leisure.

“Full details will be clearly displayed in the car park and M&S colleagues will be on hand to answer any further questions our customers may have,” Mr Mathews added.

Hoping to entice even more customers in, the Haslemere store has also introduced 100 new food products, including Silent Pool Gin, which is distilled only 20 miles from the store.